At the very forefront of the values that ought to be critically challenged is the idea that the church must embrace consumerism. The advertising industry has learned to push all the right buttons in order to generate the need to consume its products. We have adopted a similar approach in attracting congregants. Find out what the customer, er, seeker needs, then demonstrate that the church can meet that need. You need affirmation? Hey, we’ve got that. Child care? We’ve got that too. Surely, that is